Day 51: I’m proud to be an American. Also, learn how to code. Own your startup.

STATUS: I built a Twitter search engine for businesses. The shit you’d do to get your startup off the ground.



1. I am SUPER happy that marriage doesn’t just mean man + woman anymore. We’ve just witnessed our own Brown vs Board of Education, and no blood was shed! What a time to be alive.

2. I made this post on reddit, thought it’d make for an interesting blog post:

Okay, so before I write my post, I’ll be upfront and say that I’ve had a few beers while trying to battle Twitter’s OAuth implementation. I won. Anyone interested in a business to Twitter username search engine?

If you’re a non-technical person, learn how to code. Seriously, just learn. It’s a time investment and will take a while for you to get right…but so is this startup building shit. I can’t imagine ever wanting to put the core technology of my business into someone else’s hands, and I can’t imagine hiring someone to build something that I can’t understand.

Programming languages are WAY easier to learn than they used to be. Python is an incredibly accessible language that is EXTREMELY powerful. Entire businesses (i.e. Google) were built on it. Entire businesses are devoted to teaching it (i.e. CodeAcademy). Again, it’s a time commitment and your code will BLOW CHUNKS at first, but it’ll get better.

Honestly, I wouldn’t even let this discourage you. You WON’T FUCKING BELIEVE just how much EXTREMELY powerful software used by household businesses is using 100% n00b code. The code isn’t important; delivering the product is

(more disclosure: I’m using PowerShell for my MVP though I’m planning on porting it to C# when it’s live after a few weeks of fund-raising)

maybe i’ll post this on my blog

TL;DR: LEARN TO CODE and own your startup

EDIT: EVEN MORE DISCLOUSURE I “learned” Assembly, C and C++ in colleges. Those programming languages are hard to learn. If you’re reason for not learning how to program is “I took a class on C and it sucked ass,” things are better now, I promise. (Yes, I learned some very valuable programming idioms that would be difficult to learn in higher-level languages. Things like pointer arithmetic and manual memory allocation. Things that 9 times out of 10 WON’T prevent you from starting up your startup.)

Day 51: I’m proud to be an American. Also, learn how to code. Own your startup.

DAY 44, Part 2: 20 things I’ve learned since starting thinglistr (you’re not ready for #2!)

Here are a few things I’ve experienced while running this party for the last month and a half:

20. My first ideas sucked; some of them sucked hard. (One of my first ideas before thinglistr was an app that would let people print from anywhere using super cheap laser printers. Not quite Facebook for dogs, but yeah, not exciting.)

19. Sleep *is* really difficult to come by.

18. I think about how to make thinglistr better *all* of the time. I’m not joking; thinglistr is on my mind 24/7, and I often think about it in my sleep. I’ve had nights where I *couldn’t* sleep because I was too busy brainstorming solutions to certain things.

17. My social life has been shot to hell. I almost never go out anymore. (This is fine with me; I spent way too much time in previous years partying and stuff, so I’m not missing much.)

16. On the Internet, *everyone* is an entrepreneur-in-residence and expert on scaling on startups. Separating the wheat from the chaff is a full-time job.

15. You’ll be surprised by who follows who on Twitter. Twitter is weird.

14. I actually discovered that I like Twitter more than Facebook. It’s more…human, in a way. You couldn’t *pay* me to say this not just a few months ago.

13. Pitching is exactly like online dating right down to the profile. (You need to say the right things, have the right look, have the right goals, etc.)

12. Unlike dating, the dating coaches (i.e. people that ‘made it’ and got funded/acquired/went public) won’t charge you $2.5 gazillion to teach you how to get results. Seriously, there are A LOT of surprisingly helpful people in this community; it’s humbling.

11. Ironically (and really surprisingly), a lot of the people that I’ve met since starting this are surprisingly successful in their careers. I’ve never worked with so many investment bankers and laywers as I have since entering this scene…and they’re all pretty decent people!

10. Even more surprisingly, I haven’t met that many developers/IT folks starting their own thing. I feel like a unicorn for some reason (even though I know I’m not).

9. It’s really easy to burn lots of cash on things that are free or cheap with a few more minutes of work.

8. Reddit is an amazing place for finding people/advice…but there is A LOT of crap to sift through.

7. If you ever had issues speaking in public or talking to strangers, you get good at it real quick.

6. My lifting program went to shit really quickly after work ramped up. (I was doing a modified 3-day push-pull-legs routine, my normal go-to during my cuts, but between meetings, work, and this, managing even two days of lifting is a challenge.)

5. I am glad that I’m doing this in NYC and not in Silicon Valley,

4. People are surprisingly very willing to help you out…if you don’t come off as spammy.

3. Everything is a juggling act when you’re doing this part-time. Do you spend the rest of the night banging out that new feature, or do you spend the night doing market research? Damn, the mockups need to be updated, should I do that instead?

2. Having a really understanding girlfriend/wife/partner helps a lot, even if they aren’t in the scene with you. I cannot imagine what it must be like trying to build something like this while in an unsupportive relationship.

1. I’m actually building something that might help other people. Waking up with that in mind feels really, really good.

DAY 44, Part 2: 20 things I’ve learned since starting thinglistr (you’re not ready for #2!)

Day 44: Icebreakers aren’t useless after all.

STATUS: Apparently, people really like the name “thinglistr.” Maybe I should become a business naming consultant.

MOOD: Slightly less tired af


I started promoting thinglistr today. I asked people who I thought might be interested in something like this to help me with some research I’m doing (because let’s face it; startups are really expensive social experiments…at least at first). I spent most of the day being slightly terrified of having to cold approach. I got hung up on my fear of being perceived as spammy; after all, this isn’t too different from the guys in Times Square trying to get people to buy (or “buy”) their mixtapes.

The reception was overwhelmingly positive. I spoke to six people today and ALL of them were really receptive towards helping me out. I took a shot with a bunch of Brooklyn natives like myself and got to taste a MEAN Manhattan with Macallan 12 (which was REALLY good, btw). I only stopped because I ran out of business cards (which the people I spoke with really liked; thanks little MOO!)

The *first* approach was the momentum that got the ball rolling for me. It felt like that groggy feeling you get when trying to get out of bed. Exactly like it, in fact. I felt instantly comfortable with promoting thinglistr to anyone who’d listen *the very minute* I approached that group.

TL;DR: Get out of the building already; people are more helpful than you think 

Day 44: Icebreakers aren’t useless after all.

Day 42: Failing to plan is planning to fail…but doing nothing is worse.

STATUS: Thinglistr now promotes Meetup events nearby! Facebook and Twitter integration are on their way! Lots of new followers on here and Twitter! (Thanks for your support, guys!) Cool!

MOOD: A little down, but only for a short bit.


I spent a few hours working on thinglistr’s Facebook integration and came upon a sticky point. Without revealing too much technical detail, let’s just say that businesses use Facebook in lots of really interesting ways that I never thought of before. After spending a few hours thinking of a solution and drawing blanks, I started feeling lost. In some ways, interesting coding problems can become booby traps that sap up huge chunks of your already-way-too-limited free time. What’s worse is that these traps can *seem like pressing problems* in the heat of the moment.

This Facebook conundrum was one such example, and I almost fell for it. In the middle of thinking up a few complex solutions to this problem, I realized something really critical.

I didn’t have a plan.

I knew that thinglistr needs to collect events and event hints from various sources. I knew that getting those events was going to be challenging, so I spent (and am spending) a lot of time getting that working. Even though I’m on the right track there, I realized that I never stopped to actually define *what an event actually ~is~.* Considering that I’m building thinglistr so that it’s the best damn event discovery/promoter/”poster-on-the-post-no-bills-board” service that the world has ever seen, I posited that knowing what an event in thinglistr looks like is a bit of a big deal.

So instead of spending three more hours racking my head on the Facebook problem, I spent an hour and change actually writing down what I wrote down a few times before: the kinds of events that thinglistr retrieves. And while writing these down, I came upon another realization: my answer to this question looked a LOT clearer than it did when I wrote this down last time. The note was slightly bigger this time. I had categories. I had flowcharts. I had fatal conditions and non-fatal conditions.

The last time I did this, I had *ideas.* This time, I had a system. A real system. And even though I had spent a good chunk of time developing it, it felt *really* good having it laid out like this. I knew that thinglistr has a leg up over the competition; now, I know *exactly* how it does. I knew enough about how thinglistr worked to explain it during pitches; now, I can pitch *a system.*

But I don’t think I would have arrived at this point without jotting down some rough ideas and simply building shit.

I’m loving how much I’m learning while I’m doing this. School can’t teach this. Jobs can’t teach this. It’s all fascinating.

Day 42: Failing to plan is planning to fail…but doing nothing is worse.

Day 37: You’re a better programmer than you think.

STATUS: I played the role of Thinglistr and posted events on Twitter using my early thinglistr tech. This is when I go on Facebook, Yelp and Twitter for local businesses and find out if they’re doing anything, then post it on Twitter if they are. This process normally takes me two hours for 20 businesses.

Today, it took 15 minutes. Computers are great.



The subject of what I do for work often comes up when I go out. Despite having written tens of thousands of lines of code to do all sorts of business magic and doing software engineer-y things to prevent that code from circling out of control, I always felt that calling myself a software engineer would be lying. Those thoughts would look like these:

“I’m not good enough.”

“They do way more complicated things than I do.”

“I’d fail the interview in two seconds if I tried getting a real programming job.”

In other words, I felt much like this:

so I spent years telling people that I’m a systems administrator, and a god awfully many number of minutes attempting (and mostly failing) to explain what the hell that is.

The truth is that I spent a lot of time lying to myself. There are seemingly infintely many articles on the Internet that attempt to educate people on what a “good developer” looks like.

Want to know what I think? Good software developers are the ones that writes easily-manageable code for stuff that people want in reasonable time.

The number of programming languages (or the languages that you know, for that matter) doesn’t matter, though it helps.

The number of data structures and algorithms you know don’t matter, though it helps.

The number of git incantations you know or Linux kernel hacks you spout don’t matter, though it helps.

None of that matters.

Are you making stuff that people want? Are you make them on time? Are you listening to them and refining where needed? Can others on your team edit your code if/when needed?

If so, then congratulations: you are a great developer!

This seems tangential to my startup journey, but I wrote about it because the thoughts I mentioned above were the same ones that prevented me from traveling down this road. I thought I wasn’t smart enough to do something like this, but here I am.

There are plenty of people that can probably develop what I’m making in a weekend on nothing more than a 12-pack and some Ramen. There are also plenty of people that can roll their own Linux kernel in their sleep. I’m not one of them, and that’s okay. I know what I want to see, and I know that I can make it happen. That’s good enough for me.

Day 37: You’re a better programmer than you think.

Day 36: “I’m not a businessman/ I’m a business, man”

STATUS: I’m close to having my first set of recurring events. It scans through my data really fast, though it can be faster still. Awesome.



Firstly, thanks to all of you that are following my page! I hope you’re enjoying what I’m writing, and if you aren’t, feel free to email me about why it sucks!


Check out!

Serious face for emphasis. It’s essentially thinglistr’s twitter, but prettier and a little closer to what thinglistr will actually look like when I release it.

Thirdly, I realized this morning that the real challenge in doing this alone is that I’m essentially doing the job of four people, at once, on limited time! Right now, I’m a programmer, “growth hacker,” social media expert and marketing firm, all rolled up into one body.

It’s hard work that’s already come with its own ups and downs, but I’m thoroughly enjoying the learning experience. I’m doing things I would have never learned in any full-time job without switching careers entirely, and that’s pretty cool.

Day 36: “I’m not a businessman/ I’m a business, man”